BrandIdentity
01 / 04Logo · Systems
01/POINT OF VIEW
Identity is a system of promises — kept on every surface.
A mark is the easy part. The work is the world it implies — research- and culture-led, built so a name holds the same weight on a storefront, a menu, a parcel, and a feed. I begin with the people and the context before the pen ever touches a letterform.
From Kohl's luxury eyewear in Madrid to a Greek-American diner in KAZ Americana, the home goods of Homelistic, and Petcasso — my own studio for pet portraits — each is an atmosphere repeated until it becomes recognizable, then durable.
- Identity & logo
- Packaging
- Menus
- Social & digital
- Merchandise
On identity
The menu, the sign, the package, the post: one argument, many rooms.
Kohl
- Scope
- Logo, packaging, eyewear application, social media, motion
- Evidence
- A launch system developed across frame, box, cloth, and social motion.
Crafted in Spain. Designed for the world.
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KAZ Americana
- Scope
- Logo design, menu design, digital, website, merchandise
- Evidence
- One system carried from logo and menu through digital, web, and merchandise.
A Greek-American diner identity built for daily use.
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Homelistic
- Scope
- Full brand identity + product packaging
- Evidence
- Identity and first packaging application prepared for production.
A production-ready identity for home goods packaging.
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Petcasso Portraits
- Scope
- Logo, packaging, banners, social motion
- Evidence
- A commissioned product, shop identity, packaging, and social presence built as one system.
A self-founded shop with its own identity, packaging, and product story.
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