BRAND & IDENTITY/HOME GOODS

Homelistic

Simplicity starts at home.

Brand identity & packaging · 2026 · In Production

Two matte-black Homelistic dispenser bottles — dish soap and hand soap — labelled with the HL monogram emblem on a warm wooden surface
The first application — matte-black dispensers carrying the HL emblem and the line, Simplicity starts at home.

Overview

Homelistic is a home-goods brand built on a single idea — simplicity starts at home. The brief was a full identity that could move from logo use into real packaging production: a cleaner mark and a set of vector files that hold up across labels, banners, and product surfaces.

The system centres on an interlocking L monogram set in an oval seal, paired with a refined wordmark and tagline. Everything is drawn in one restrained palette — carbon, graphite, and off-white — so the brand reads calm and considered rather than loud.

Dish soap became the first product to wear it: a functional object that lives in view and has to read clearly at home, in photography, and on a shelf. From there the label system extends across a coordinated line.

Identity

The primary emblem — an interlocking monogram in an engraved oval seal.

Homelistic primary emblem in white — interlocking HL monogram inside an oval seal reading Homelistic, Simplicity starts at home
Primary emblem
Homelistic monogram lockup in white — the HL cipher with the brand name and tagline
Monogram lockup

Palette

Sampled from the packaging and identity — a near-monochrome range warmed by bronze and a soft concrete neutral.

Carbon

#0b0c0e

Graphite

#23262a

Bronze

#4a3a2d

Label

#ece7df

Concrete

#9a9088

Packaging / Application

The label system runs across a coordinated line — dish soap and hand soap to start — in two registers: a sealed emblem version and a stripped-back wordmark version, both at home on a matte-black bottle.

Two matte-black Homelistic dispensers in the wordmark label system — dish soap and hand soap, 500 ml / 16 oz — on a dark wooden surface
Wordmark label system — dish soap and hand soap
Detail of the Homelistic dispensers carrying the engraved HL emblem and the line Simplicity starts at home
Emblem label system
The Homelistic emblem reproduced cleanly in white — the production seal that prints on each label
Production seal

What this project demonstrates

  • Full brand identity — monogram, wordmark, and tagline lockup
  • Production-ready vector files that scale to labels and product surfaces
  • Packaging design across a coordinated product line
  • Restrained, single-palette art direction
  • Concept-to-shelf thinking for a home-goods brand
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Homelistic

Bringing a product to shelf?

nicolette@theoliveoilkid.com
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