Design Statement
A logo is not a brand.
I design visual identity systems for hospitality, home, eyewear, and self-founded creative brands — the logo, the rules that hold it together, and every surface where the brand meets a customer. My background in spatial design and architectural history sharpens how I think about brands as environments people enter, not images they glance at.
I build identity systems to stay consistent across packaging, signage, print, and screen.
I build brands as systems — not aesthetics.
Design Statement
Buildings taught me to read brands: both are promises kept in material.
Drawn as a measured elevation.
My own initials, constructed like an architectural survey — drafting grid, dimensions, and registration marks resolving into the finished mark, then receding to a faint trace. The method is the message: I build identity as a system, not a flourish.
Independent Creative Director
Brand identity, marketing and visual direction, social media content, content strategy, logo and graphic design, videography and reels, digital storytelling, website and portfolio design, and AI-assisted creative workflows for lifestyle, hospitality, culture, and consumer-facing brands.
Production Design Assistant
On-set and location art direction; staged, designed, and produced props; liaison between production designer, art director, and director; prop-house sourcing and transport logistics.
Project Coordinator / Designer
AutoCAD floor plans, elevations, and MEP coordination; client vision from concept to installation on luxury residential projects; coordination across architects, contractors, and engineers; multi-phase projects and international vendor logistics; site surveys, finish schedules, and showroom content.
Interior Design Intern — Creative Design Team
Retail and commercial design support; AutoCAD plans and 3D renderings in 3ds Max / V-Ray; bilingual Spanish–English collaboration.
MA
Fine & Decorative Art and Design — Sotheby's Institute of Art, London · 2021–2023
BS
Interior Design — High Point University · 2012–2016
Additional study
Lighting Design, Lorenzo de' Medici Institute, Florence · Catalan Identity & Modernismo Architecture, Universitat Autònoma de Barcelona (2015)
Based
New York, working internationally
AI & Creative Technology
Claude Code, AI image & video generation, Prompting & creative systems, AI-assisted design & content workflows, Runway, Figma, Framer, Coded (Next.js) portfolio
Design & Brand
Brand identity, Art direction, Creative direction, Logo & graphic design, Editorial layout, Visual storytelling, Web design, Content strategy, Social media content
Software & Technical
Adobe Creative Suite, Photoshop, Premiere Pro, CapCut, Vimeo, AutoCAD, SketchUp, Revit, V-Ray, 3ds Max
Writing & Research
Architectural history, Art-historical research, Essay writing, Cultural analysis, Exhibition concept development, Research-led storytelling