A logo is not a brand.

I design visual identity systems for hospitality, home, eyewear, and self-founded creative brands — the logo, the rules that hold it together, and every surface where the brand meets a customer. My background in spatial design and architectural history sharpens how I think about brands as environments people enter, not images they glance at.

I build identity systems to stay consistent across packaging, signage, print, and screen.

build brands as systems — not aesthetics.

Design Statement

A logo is not a brand. A brand is a system.

Maker's Mark

The NP monogram drawn as a measured architectural elevation — the resolved mark with faint survey residue

Drawn as a measured elevation.

My own initials, constructed like an architectural survey — drafting grid, dimensions, and registration marks resolving into the finished mark, then receding to a faint trace. The method is the message: I build identity as a system, not a flourish.

Experience

Independent Creative Director

Self-Employed · 2023 — Present

Brand identity, marketing and visual direction, social media content, content strategy, logo and graphic design, videography and reels, digital storytelling, website and portfolio design, and AI-assisted creative workflows for lifestyle, hospitality, culture, and consumer-facing brands.

Production Design Assistant

Netflix — Black Mirror · London · Feb – May 2024

On-set and location art direction; staged, designed, and produced props; liaison between production designer, art director, and director; prop-house sourcing and transport logistics.

Project Coordinator / Designer

bulthaup · New York · 2017 – 2020

AutoCAD floor plans, elevations, and MEP coordination; client vision from concept to installation on luxury residential projects; coordination across architects, contractors, and engineers; multi-phase projects and international vendor logistics; site surveys, finish schedules, and showroom content.