KAZ Americana
Good food, good coffee, good people.
Overview
KAZ Americana is a Greek-American diner on Route 211 East in Middletown, New York. The brief was a full identity that could carry the warmth of a family diner without tipping into the busy, primary-colored look the category usually wears.
The answer is a tight, classic system: a deep navy ground, warm cream type, and a single note of Americana red. At the center sits a custom line drawing of the building itself — the actual diner, rendered as a keepsake — so the mark feels rooted to its corner rather than borrowed from a stock kit.
From that core, the identity stretches across a menu, signage, and merch, with the lockup reversing cleanly between navy and cream so it holds up on a mug, an awning, or a printed page.
Logo system
The lockup reverses between a navy and a cream ground.
Palette
Navy and cream, with one note of Americana red.
Navy
#0D1A3D
Cream
#EED4A7
Cream Text
#E4D0A6
Diner Red
#A61C1C
Application
The system in use — menu and illustration.
What this project demonstrates
- Hospitality brand identity, end to end
- A flexible navy / cream / red logo system
- Custom architectural illustration
- Menu and print collateral design
- A clear, ownable Greek-American voice