Kohl
The oldest way of defining the eye, made into a frame.
Overview
Kohl is an ancient eye pigment — worn across the Mediterranean, the Middle East, and North Africa for millennia to define the eye. The brand carries that lineage into a luxury eyewear atelier based in Madrid: an identity built around the face, the frame, and the act of looking.
The system had to hold at every scale of encounter. The monogram etched into a lens sits millimeters from the wearer’s eye. The slide box is the first thing a customer opens. The microfiber cloth travels with the glasses long after the purchase. Each touchpoint needed a clear relationship to material, scale, and closeness — and a palette that could carry across all of them.
Crafted in Spain. Designed for the world.
Mark
KOHL
A high-contrast serif monogram, nested in a fine circle — equally legible etched on a lens, embossed on a box, or standing alone.
Palette
Derived from the packaging and the frames — charcoal for the namesake pigment, an atelier blue carried through box and cloth, and the iris, tortoise, and bone of the collection.
Packaging
A charcoal slide box opens to an atelier-blue interior, paired with a matching microfiber pouch — the first and the lasting object of the brand.
The Frames
Bold acetate in color-blocked tortoise, iris, and bone — each lens carrying the monogram. Shot close, on warm wood, so the material and the mark do the talking.
Worn
The collection in context, photographed across Madrid.
In the Room
Frames staged against classical portraits — the wearers of the past, looking back.
A presentation concept that places the collection in dialogue with the long history of the painted gaze.
Motion
Short pre-launch reels build brand presence ahead of release — product cues, tone, and a consistent visual language.
What this project demonstrates
- Luxury brand identity, end to end
- Packaging design for production
- Product-led art direction
- A cohesive, derived color system
- Pre-launch social and motion